Founding-client engagements available, limited spots

Data-driven social media marketing, one platform at a time

Each platform rewards different signals. We build per-platform strategies grounded in competitor intelligence, algorithm mechanics, and the metrics that actually drive pipeline. Pick the platform that fits your buyer, or talk to us first to figure out which one does.

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What is data-driven social media marketing?

Social media marketing is the use of social platforms (LinkedIn, Instagram, TikTok, YouTube, Facebook, Pinterest, X, and WhatsApp Business) to build brand awareness, engage audiences, and drive conversions through organic content and paid advertising. It combines content creation, community management, paid distribution, and performance analytics across multiple platforms.

A data-driven approach goes further. It uses quantitative signals like story retention rates, video completion percentages, reply velocity, and dark social referrals to inform every content and distribution decision. Instead of guessing what works, we measure what compounds.

Choose your platform

Eight platforms, eight different strategies

Each platform has its own ranking system, audience, and conversion pattern. We build the right strategy for each, not a generic social calendar pretending to work everywhere. Pick the one that fits your buyer to dive deeper.

Highest B2B intent

LinkedIn

B2B pipeline through founder-led content

Built around the 360Brew algorithm, AI citation strategy, and the kind of profile depth that turns connections into pipeline. Includes a free Profile Depth Auditor.

Best for

B2B SaaS, services, consulting, enterprise

Read the LinkedIn guide
Largest visual platform

Instagram

Reels growth and DM-led conversion

Built around Instagram's four distinct algorithms (Feed, Reels, Stories, Explore) with DTC-specific DM funnels that convert 3 to 5 times higher than link-in-bio.

Best for

B2C, DTC, ecommerce, lifestyle, creator brands

Read the Instagram guide
Fastest organic reach

TikTok

SEO with sound on

For brands that want to be discovered, not just seen. Strategy built around the For You Page algorithm, sound trend windows, and Spark Ads creator amplification.

Best for

B2C with younger buyers, fastest-growing reach

Read the TikTok guide
Evergreen pipeline

YouTube

Google's unfair advantage

The only social platform where content compounds for years. Built around watch-time engineering, search-intent video SEO, and AI Overview citation.

Best for

Brands wanting evergreen pipeline, SEO crossover

Read the YouTube guide
3B+ users globally

Facebook

Where 35+ buyers actually live

Page reach is dead but Groups, Marketplace, and paid ads with first-party data still produce results. Built for the buyer demographic Facebook still dominates.

Best for

35+ demographics, local commerce, paid acquisition

Read the Facebook guide
Highest commerce intent

Pinterest

Buyers arrive with their wallet open

The only social platform where users come actively planning purchases. Pin SEO, Rich Pins, and the slow-build that compounds for 12 to 24 months.

Best for

Ecommerce, home, beauty, fashion, food

Read the Pinterest guide
95%+ open rate

WhatsApp

95% open rates beat every other channel

Conversation architecture, broadcast lists, and Click-to-WhatsApp ads. The most underused channel in Western markets, dominant globally.

Best for

Local business, conversational commerce, global brands

Read the WhatsApp guide
Real-time AI citation

X (Twitter)

Founder voice and Grok citation

Built around paid verification mechanics, long-form posts up to 25k characters, and the only major platform where content gets cited by AI engines in real-time.

Best for

Founders, B2B SaaS, media, real-time positioning

Read the X (Twitter) guide

Our methodology

The Webster Intelligence Framework

A five-step process we run on every engagement, regardless of platform. The detail is intentional. We would rather earn trust by showing the work than by claiming results we have not yet earned for a client.

01

Week 1

Competitive Baseline

Audit 30 to 50 brands in your category across the platforms you actually compete on. Map post cadence, format mix, top-performing content, and engagement signals.

02

Week 2

Platform-Algorithm Alignment

Match your content formats against current platform preferences, not last year's playbook. Each platform rewards different signals in 2026.

03

Week 3

Content Gap Identification

Find the questions and formats your audience cares about that no one in your category is covering well. This is where compounding distribution starts.

04

Ongoing

Multi-Modal Production

Each piece of content gets repurposed across formats and platforms with format-native treatment, not copy-pasted across.

05

Monthly

Closed-Loop Measurement

Connect content metrics to business metrics. Vanity metrics inform but do not decide. Decision metrics are dark social referrals, branded search lift, and pipeline-attributed engagement.

Free tools

Tools we built and use ourselves

The same tools we use during competitive audits and content planning. Free because we would rather earn trust by shipping useful work than by claiming expertise.

LinkedIn Profile Depth Auditor

Score your LinkedIn profile against 7 signals the 360Brew algorithm uses to weight content distribution.

Meta Title Description Checker

Audit how your bio links and shared content render across platforms with proper character counts.

Landing Page Speed Test

Test the destination page your social ads send traffic to. Slow pages kill ROAS, especially on paid social.

Image Format Converter

Convert creatives between PNG, JPG, WebP, AVIF for platform-native upload formats.
View all 50+ free tools

How we engage

Pricing

We are a new agency taking on a small set of founding clients. Pricing reflects that. Each platform sub-page has its own detailed pricing.

Audit

From $1,500

One-time, 2 to 3 weeks

Full competitive audit on the platforms you care about, plus a content gap report and 90-day framework recommendation.

Start with audit
Most popular

Single-platform retainer

From $3,500/mo

90-day initial commitment

Deep work on one platform that fits your buyer. Strategy, content direction, distribution, and monthly measurement.

Get retainer details

Multi-platform engine

Custom

Scoped per platform mix

Three to five platforms with platform-native creative production, distribution, community management, and integrated reporting.

Discuss multi-platform

Founding-client rate: 25 percent off list pricing for the first five engagements signed before July 2026, in exchange for a published case study at the 90-day mark.

Questions

Social media marketing FAQs

What is data-driven social media marketing?
Data-driven social media marketing uses analytics, competitor intelligence, and platform algorithm signals to dictate content creation and distribution decisions. It relies on quantitative metrics like story retention rates, video completion percentages, reply velocity, and dark social referrals to maximize organic reach and Return on Ad Spend, instead of relying on intuition or generic best practices.
Which social media platform should I start with?
It depends on your buyer. For B2B SaaS and services, LinkedIn produces the highest-quality pipeline. For DTC and ecommerce, the choice is usually Instagram (visual brand-building) or Pinterest (high commerce intent), with TikTok increasingly important for younger buyers. For local businesses, Facebook Groups and Marketplace often outperform other channels. Most brands underinvest in platform fit and overinvest in being everywhere at once.
How many platforms should we run at the same time?
For most brands, one or two platforms run deeply produces better results than five run shallowly. The platforms that work for your specific buyer matter more than total channel count. We typically recommend starting with the single highest-fit platform, proving the model, then expanding to a second platform within 90 to 180 days. Brands that try to launch on five platforms simultaneously usually fail on all five.
How does Generative Engine Optimization apply to social media?
AI engines like ChatGPT, Perplexity, and Google AI Overviews increasingly cite social media content for B2B and professional topics. LinkedIn posts, YouTube videos, X posts, and Reddit threads surface as authoritative sources in AI engine answers. Optimising social content for AI extraction (clear claims, structured information, attributed sources) is now part of social media strategy, not separate from it.
What does a social media marketing engagement include?
A typical engagement covers competitive audit, content framework development, calendar planning, creative production or production direction, platform-native distribution, community management, monthly reporting, and quarterly strategy reviews. Specific scope depends on which platforms, content volume, and whether the engagement includes paid distribution. Each platform sub-page has its own pricing and scope detail.
How long until we see results?
Highly platform-dependent. LinkedIn and X compound on a 30 to 90 day timeline. Instagram and TikTok produce early signal at 30 to 60 days. YouTube and Pinterest compound on a 6 to 12 month timeline but produce more durable traffic once they do. Paid distribution can produce measurable results in week one. Realistic expectations matter more than promising fast results that rarely arrive.
Should I hire an agency or build social in-house?
In-house works when you have a dedicated person whose only job is social media and who has the platform expertise and bandwidth to produce, distribute, and analyse. Agencies make sense when you need cross-platform expertise, faster ramp-up, or bandwidth flexibility. The wrong split is a part-time in-house person trying to do every platform. That is where most social programs stall.

Not sure which platform fits your buyer?

A 30-minute conversation will tell you which one or two platforms produce the highest leverage for your stage. We will be honest if no engagement makes sense for your business right now.

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