Free AI Visibility Audit
See why ChatGPT, Gemini, Claude, and Perplexity may not be mentioning or recommending your business, and get the exact fixes.
The tool identifies your business, services, and location, then audits your AI readiness.
We do not store the URLs or data you submit. Everything is fetched live and discarded.
Quick Answer
An AI visibility audit checks whether AI assistants like ChatGPT, Gemini, Perplexity, and Claude can find, understand, cite, and recommend your business. It measures both observed visibility and readiness, then explains exactly why you are missing and what to fix.
What This Tool Does
Most AI visibility tools reduce everything to a single gimmick score. This one is a diagnostic. It fetches your website, identifies your business entity, checks whether AI systems can access and understand you, and then tells you in plain language why you are not appearing, not just that you are not.
It measures two distinct things. Observed AI visibility is whether your brand actually appears when relevant prompts are tested. AI visibility readiness is whether your website and web presence contain the signals AI systems need to discover, understand, cite, and recommend you. The readiness half runs today; the live testing half activates once AI provider keys are connected.
How It Works
Enter your website
Paste your domain. The tool fetches your homepage and robots.txt to identify your business, services, and location.
Run the audit
The tool analyzes entity clarity, technical readiness, and content coverage, then calculates your AI Visibility Score.
Read the diagnosis
See the specific reasons you are not appearing, in plain language, not just a score.
Fix the gaps
Work through the prioritized list, then re-run the audit to measure progress.
What We Measure
Entity Clarity
Can AI clearly identify who you are, what you do, and where you operate?
Technical Readiness
Are your pages crawlable by AI bots, with proper canonicals, headings, and schema?
Content Coverage
Does your site answer the questions and buyer situations people ask AI systems?
AI Crawler Access
Are GPTBot, ClaudeBot, PerplexityBot, and others allowed to read your site?
How the Score Is Calculated
The AI Visibility Score is a SEOWebster proprietary measure, not a number from ChatGPT or Google. It combines three foundational signals, weighted toward the factors that matter most for generative search:
| Signal | Weight | What it checks |
|---|---|---|
| Content coverage | 40% | FAQ, service schema, heading depth, word count |
| Entity clarity | 30% | Name, description, services, location, schema, profiles |
| Technical readiness | 30% | AI crawler access, canonical, headings, sitemap, noindex |
Once the live AI-testing layer is connected, the score expands to include mention rate, recommendation rate, citation rate, and share of voice.
Why You're Not Appearing
The score matters less than the reason behind it. This tool generates a plain-language diagnosis, so you learn things like:
- › Your robots.txt blocks AI crawlers, so AI systems cannot read your site.
- › No clear location was detected, weakening local and "near me" recommendations.
- › No services were found in your structured data, so AI has little to associate you with.
- › No FAQ markup or social profiles, so corroboration signals are missing.
Frequently Asked Questions
What is an AI visibility audit? +
An AI visibility audit checks whether your business appears, is cited, or is recommended when people ask AI assistants like ChatGPT, Gemini, Perplexity, and Claude. It measures both observed visibility (do you actually show up in relevant prompts) and readiness (does your website contain the signals AI systems need to find, understand, and cite you).
Why is my business not showing up in ChatGPT? +
Usually because of weak entity signals, too few third-party mentions, thin topical content, or stronger evidence for a competitor. AI assistants recommend businesses they can confidently identify and corroborate. If your name, services, and location are inconsistent across the web, or if competitors have far more mentions and citations, the AI simply follows the evidence.
What does the AI Visibility Score mean? +
The score is a SEOWebster proprietary measure, not a number from ChatGPT or Google. It combines entity clarity, technical readiness, and content coverage into one number, then explains the specific reasons behind it. A low score means foundational signals are missing; a high score means your site is well prepared for AI systems.
Which AI platforms do you test? +
The foundational audit works for any website and requires no API keys. The live testing layer, which measures mentions, recommendations, and citations across ChatGPT, Gemini, Perplexity, and Claude, becomes available once provider API keys are connected.
How is this different from a Google ranking? +
Google rankings measure your position in a fixed list of search results. AI visibility measures whether a generative system mentions, cites, or recommends you in a single, generated answer. You can rank on page one of Google and still be invisible when a customer asks an AI assistant for a recommendation.
Do I need to provide API keys? +
Not for the foundational audit. The website analysis, entity extraction, technical readiness check, and score calculation run without any API keys. API keys are only needed for the live AI-testing layer that checks mentions and recommendations across AI platforms.
Can you guarantee AI recommendations? +
No. No tool or agency can guarantee that a specific AI system will recommend a specific business for a particular prompt. What an audit does is identify the missing signals, so you can improve your discoverability, relevance, and authority, making a recommendation more likely.
How do I improve my AI visibility? +
Start with the diagnosis this tool gives you: fix entity clarity, make your site crawlable to AI bots, add structured data, answer real customer questions, build third-party mentions, and publish original evidence. Then track your visibility over time across multiple platforms.
Related Free Tools
These tools cover the rest of your technical and AI-crawler setup.
Want a full AI visibility strategy?
SEOWebster's generative engine optimization team turns the diagnosis into a plan: entity clarity, content, citations, and competitor gap analysis.