SEO stands for Search Engine Optimization. It’s crucial because it helps your website appear higher in search engine results, which increases visibility to potential customers and drives more organic traffic to your site.

The timeframe for seeing results from SEO can vary depending on several factors, including the competitiveness of your industry and the current state of your website. Generally, it can take anywhere from a few weeks to several months to see significant changes in your search engine rankings.

On-page SEO refers to optimizations you can apply on the actual pages of your website, involving content, HTML source code, and structure. Off-page SEO involves activities done outside of your website to improve your site’s reputation and authority, such as link building and social media engagement.

Success in SEO is measured using several metrics, including increases in organic traffic, improvements in search engine rankings for targeted keywords, higher conversion rates, and overall ROI from SEO activities. We also use tools like Google Analytics to monitor these metrics and adjust strategies as needed.